We started this firm to do implementations properly.
Our founder, Paul Trinidad, spent three years at Zoho watching companies buy good software and then struggle to make it work. The product was rarely the problem. What they needed was someone to understand their operation first and configure the system second, and almost nobody was doing it in that order.
He went to work for a Zoho partner after that and saw the same thing from the other side. Clients handed off after signature. Scopes written in an afternoon. Projects sold on a price rather than an understanding.
Mirror Advisors was founded in December 2023 to do it differently.
Where the name comes from
A mirror is for looking closely at something you thought you already knew. That is what the first phase of every project is: a clear look at how your business actually runs, including the parts that have never been written down. Everything we build comes out of what that look turns up.
How we're built
We're a US-led systems integrator based in The Woodlands, Texas, working with clients across the United States.
Sales, consulting and scoping are handled by our US team. Project management and development run across our teams in the Philippines and India. Paul is on every project from the first call through go-live.
We also build our own software. Mirror is the platform we designed and built to run this company, and it is the reason that when a client asks whether something can be built, they get an answer rather than a maybe.
Credentials
Zoho Authorized Partner. In our first year as a partner we reached Premium tier, the first partner to do so that fast. Our team holds certifications across Zoho Creator, Zoho Workplace and Zoho CRM.
Start with a conversation.
Tell us what's broken and we'll tell you honestly whether we're the right firm to fix it. If we're not, we'll say so.
Contact us
Custom AI applications, Zoho and the systems around them. US-led.