Blog categorized as 2025

From Failure to ROI: The Top 5 CRM Mistakes  ​(and How to Fix Them)

09/16/2025 09:00 AM - By Alistair Cedric - Comment(s)
From Failure to ROI: The Top 5 CRM Mistakes  ​(and How to Fix Them)
This blog explores why so many CRM projects fail to deliver ROI and what CEOs can do to change that. Drawing on industry data (Gartner estimates 50–70% of CRMs underdeliver), it outlines the five most common mistakes companies make.